Pentechs Blogger's blog

Organizing a UX team to complement your development team

Source: sdtimes.com

In order to provide customers with a good experience when using your product, UX needs to be a consideration during development.

UX serves two important purposes: helping you understand your customer and translating that understanding into business success, said Josh Ulm, group vice president of UX Design, PaaS, and IaaS at Oracle. “It’s simple really, positive customer experiences frequently result in a positive bottom line,” he said.

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